15 Tokens and What do ya Get?

Lara Orcsplitter has (attempted to) open a discussion about the new Pay to play dungeon we got in this update. Of course, this has proved to be a very hot topic among the players. Some people see it as a ploy by IWG to get the players to pay more money while others see it as another option to enjoy the game for literally less than a dollar.

All this discussion seems to have stirred the attention of at least one IWG official, though. So here's some official words from FujiQ regarding the decision.

FujiQ posted in broken finger with no flames:

Hey Everyone,

First, thanks for posting, Lara. This is an important topic that concerns everyone. I'm sorry I didn't get to this earlier. This matter is extremely important to us. As with any business, yes, we are trying to make money. But we also care about this game and our players. The developers whose names are sometimes cursed on this forum literally broke their wallets trying to save this game so more people could enjoy it. That has been the goal from the beginning. Expect to see the subscription cost coming down slowly but surely.

We by no means wish to roll over our players with sneaky pyschological tricks, but please realize that AE is a difficult sell. It's a fun game, our players know this, but in this world graphics (and a huge marketing budget) are very helpful in getting the marketer's foot through that first door. Of course, the game graphics has its own charm, but do you see where I'm going with this?

I know (very painfully even) that the recent dungeon has sparked some debate about the current system. We're piloting new waters with this type of pricing strategy so the feedback we've been receiving from all of you has been taken into consideration. We promise to work through these issues if you promise to be a little patient with us. And please be patient with each other. :) As always, thank you.

Sincerely,

FujiQ
Marketing Manager
on behalf of the IWG staff

Keep in mind some of the important aspects of this post:

1) IWG wants to lower the cost of the subscription fee.
2) IWG is experimenting with what pricing models will best accomplish #1.
3) AE isn't an easy sell, thanks to issues like Graphics and a smaller marketing budget.

When you think about the 75 cents you're going to spend to check out the new dungeon, remember that you're not obligated to spend it. It's an option. And apparently it's one worth trying out.